Retail · York and Wetherby area
Field & Fawcett
Local discovery and Shopify support for an independent wine merchant.
Case study
Field & Fawcett: A clearer online shop and stronger local product discovery.
The brief
The problem was practical.
The ecommerce work needed to support real-world retail, not replace it. Local customers still wanted advice, collections and confidence.
The project was reframed around discovery, product structure and making Shopify easier to live with.
What I did
- Shopify support
- Collection structure
- Local SEO recommendations
- Performance improvements
The result
50+
Products structured
Shopify
Platform
Local retail
Focus
A clearer online shop and stronger local product discovery.
“The work helped make the online shop easier for customers and easier for us to manage.”
Field & Fawcett project note
Screenshots
Field & Fawcett
Desktop homepage
Field & Fawcett
Mobile homepage
Field & Fawcett
Service page
Field & Fawcett
Contact flow
Field & Fawcett
Local SEO page
Field & Fawcett
Performance report
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Let's look at your site.
I will tell you honestly whether the subscription makes sense, or whether a smaller fix is enough.