Retail · York and Wetherby area
Field & Fawcett
Local discovery and Shopify support for an independent wine merchant.
Representative project image — client work remains anonymisedThe brief
The problem was practical.
The ecommerce work needed to support real-world retail, not replace it. Local customers still wanted advice, collections and confidence.
The project was reframed around discovery, product structure and making Shopify easier to live with.
What I did
- Shopify support
- Collection structure
- Local SEO recommendations
- Performance improvements
The result
50+
Products structured
Shopify
Platform
Local retail
Focus
A clearer online shop and stronger local product discovery.
“The work helped make the online shop easier for customers and easier for us to manage.”
Field & Fawcett project note
Project scope
Field & Fawcett
Shopify support
Field & Fawcett
Collection structure
Field & Fawcett
Local SEO recommendations
Field & Fawcett
Performance improvements
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