Week 1
Meet
I learn about the business, customers, competition and the job the website needs to do.
Paid search
Google Ads for local businesses.
Small, focused Google Ads campaigns for local businesses that want calls, bookings or quote requests.
What's included
The useful bits, not the agency theatre.
- Search campaign setup
- Conversion tracking
- Local keyword research
- Negative keywords
- Monthly search term review
- Plain-English report
What's not included
- Advert spend
- Landing page redesign unless agreed
- Large ecommerce feed management
- Guaranteed rankings or enquiries
Who this is for
Trades
Clinics
Professional services
Emergency call-out services
Process
A clear plan from content to launch.
Week 2
Design
You review a working preview in the browser and we agree the important decisions.
Week 3
Build
I complete the mobile layouts, content, calls to action and technical setup.
Week 4
Launch
I connect the domain, complete the checks and make sure enquiries have somewhere to go.
FAQ
Sensible questions, plain answers.
How much should I spend?
Most local campaigns start sensibly between £250 and £750 a month.
Do you guarantee leads?
No. Anyone who does is being slippery. I track what happens and improve from there.
Can you set it up once?
Yes. One-off setup is available if you want to manage it yourself.
Will this help SEO?
Not directly, but the search data often shows what SEO pages are worth building.
from £150/month + spend
Want to talk it through?
Twenty minutes is usually enough to work out whether this is the right route.