Paid search

Google Ads for local businesses.

Small, focused Google Ads campaigns for local businesses that want calls, bookings or quote requests.

What's included

The useful bits, not the agency theatre.

  • Search campaign setup
  • Conversion tracking
  • Local keyword research
  • Negative keywords
  • Monthly search term review
  • Plain-English report

What's not included

  • Advert spend
  • Landing page redesign unless agreed
  • Large ecommerce feed management
  • Guaranteed rankings or enquiries

Who this is for

Trades
Clinics
Professional services
Emergency call-out services

Process

Same four-week rhythm.

01

Meet

Clear decisions, working previews and no mystery handover at the end.

02

Design

Clear decisions, working previews and no mystery handover at the end.

03

Build

Clear decisions, working previews and no mystery handover at the end.

04

Launch

Clear decisions, working previews and no mystery handover at the end.

FAQ

Sensible questions, plain answers.

How much should I spend?

Most local campaigns start sensibly between £250 and £750 a month.

Do you guarantee leads?

No. Anyone who does is being slippery. I track what happens and improve from there.

Can you set it up once?

Yes. One-off setup is available if you want to manage it yourself.

Will this help SEO?

Not directly, but the search data often shows what SEO pages are worth building.

from £150/month + spend

Want to talk it through?

Twenty minutes is usually enough to work out whether this is the right route.